Plans and directs the marketing of Elmcroft’s
community and services through designated outside sales
activities with the purpose of maximizing revenue by leasing
apartments. Shows and initiates leases of apartments to
prospective residents. Maintains positive public contact
in the community. Expands referral source base to positively
impact Elmcroft Senior Living’s census.
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements
listed below are representative of the knowledge, skill, and/or
ability required. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential
All Elmcroft Senior Living Expectations for Marketing
Focuses on sales activities outside the community by making
sales calls and presentations to referral sources, potential
residents and other local resources.
Interviews prospective residents and records information to
ascertain needs and qualifications for residing in an assisted
living community. Maintains detailed customer database in
order to stay in close contact with potential
Develop and maintain relationships with any and
all potential referral sources and conduct on-going field
Accompanies prospective residents to model apartments and
discusses size and layout of rooms, available
services, associated fees, and terms of
lease. Introduces prospective residents to department heads of
areas in which they might have a particular concern.
Becomes familiar with all services provided by all other
departments in order to discuss these services accurately
and objectively with the potential resident/family member.
Effectively uses need-based selling to present
Elmcroft’ Senior Livings advantages to prospects and
Inspects condition of apartments and premises periodically and
arranges for necessary maintenance to assure Elmcroft Senior
Living shows positively to the community.
Works with the Executive Director and Department Heads
to ensure completion of new resident
orientation program to assure new residents are adjusting
successfully to their new surroundings.
Establishes strategic marketing plans to guide marketing
efforts and help achieve
Elmcroft census objectives.
Effectively educates medical community regarding
Elmcroft Senior Living and the assisted
living setting in order to gain appropriate
Manages marketing operating budget to assure spending is at or
below budgetary guidelines utilizing spend-down sheets.
Establishes and maintains a consistent brand
presence throughout the community with promotional
materials and special events held or sponsored
by Elmcroft Senior Living.
Oversees and evaluates market through research and
adjusts marketing strategy to meet changing market and competitive
conditions. Monitors competitive services and marketing
activities of other assisted living communities in the area so
as to assure Elmcroft Senior Living remains
competitive in the marketplace.
Establishes and maintains relationships with industry
influencers and key community and strategic partners such as the
state and national ALFA chapters, Alzheimer’s Association,
AARP, Diabetes Foundation, and so forth. Serves as
liaison with outside agencies to create goodwill for
Elmcroft Senior Living and educate those outside agencies
on Elmcroft Senior Living services.
Participates in the Manager-on-Duty program, as
Is fully knowledgeable of the fire evacuation and disaster
policy of the community and participates as assigned in fire and
Demonstrates an understanding of compliance and ethics program
policies and procedures.
Completes all mandatory compliance, HIPAA and state and federal
regulatory training as required.
Driving for community business purposes including but not
limited to, driving for sales calls/trips, marketing trips,
visiting residents outside of the community, attending funerals for
residents, assessing a potential or current resident at home, a
hospital, a rehabilitation facility, a skilled nursing facility or
a competitor’s community, attending training or providing coverage
for another associate at another community, attending industry
association meetings, attending off-site company meetings, and
going to the store to purchase items for the community.
Maintains appropriate degree of confidentiality.
Performs other duties as assigned and which relate to the
success of Elmcroft Senior Living and the Care, Comfort,
and Happiness of our residents.
Education: Bachelor’s Degree from a four-year college or
university, or one to three years related experience and/or
training; or equivalent combination of education and
Must be 21 years of age and in possession of a valid state
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